OPPLive 05, the first business to business exhibition for the overseas property industry, is pleased to announce the involvement of the Sunday Times. The newspaper is joining OPPLive as sponsors of the exhibition, alongside Travelex, which will take place on the 8th and 9th December 2005 at Alexandra Palace, London.
David Le Lacheur, Sales Director of OPPLive, says: To have a name like the Sunday Times sponsoring OPPLive just goes to show how highly the industry views this event.
Since its inception, the Home supplement has become a must read for people looking to buy international properties and as it also carries more property advertising than any quality national newspaper it clearly works well for the advertisers. This sponsorship only goes to underline that OPPLive is an essential event for anyone serious about the overseas property industry and those interested in joining the fast moving and dynamic arena.
For over 180 years The Sunday Times has been at the forefront of the UK press, with its campaigning journalistic style giving it a wide and loyal following with a circulation of over 1.3 million copies per week. Launched in 2001, Home is the newspapers popular property section guiding first-time buyers and serial investors alike through the world of property.
It is also a great place to reach potential clients. Research shows that 2.3million readers of The Sunday Times are interested in reading about property, and almost one in 13 prospective property purchasers in the UK read The Sunday Times.
Veronica Collins, group head of property at Times Newspapers agrees: With our overseas property market increasing year on year and with such an influential, authoritative brand The Times, Bricks and Mortar and The Sunday Times, Home team are proud to sponsor OPPLive.
Our publications are a great vehicle to brand both trade and consumers alike, and allows escapism into the world of property from overseas to first time buyers. OPPLive allows us to reach the trade and show how we can help them. It will also be an ideal opportunity to form new relationships and consolidate our existing associations
OPPLive has developed due to the success of The Overseas Property Professional Magazine. The OPP was launched in September 2004 and it is the first overseas property trade magazine to focus on issues that affect the international property industry. Since its launch the publication has attracted a worldwide readership of up to 16,500 people a month.
The exhibition will have six separate exhibition areas all in one event, including an OPP Meeting Point, a major element of the exhibition where developers, agents, sub-agents and IFAs take stands with the aim of meeting existing and potential new partners. This will target those already involved in the sector and those looking to break into it.
By designating the separate areas the exhibition will give professionals the optimum opportunity to negotiate and influence key decision makers within the industry. OPPLive is also the ideal networking opportunity, allowing everyone to make contacts with other businesses as well as attend seminars which are all hosted by leading industry figures.