Britannia launches anti-racism campaign

Britannia has teamed up with Stoke City FC to raise awareness of racism that still exists in the sport.

On Saturday Britannia and Stoke City FC will launch a campaign to educate local school children about the negative effects of racism. Using the City Rhythm and Rhyme competition they aim to encourage youngsters to use creative ideas and think about anti-racism messages.

The competition is open to local school children that are wannabe rap stars, poets and songwriters. Lucky winners will receive a tour of the Britannia Stadium with a chance to meet the players, tickets to watch a match from a hospitality box and a signed football.

Britannia will also open a Junior Saver account with 25 for each winner.

They will also be able to see their entries permanently displayed in Britannia’s executive box. Finally, all winning entries will be published in Stoke City’s matchday programme to reinforce the Kick It Out message. Application forms are available from 24 October at Britannia branches.

Neville Richardson, chief executive of Britannia, says: “By encouraging children to consider the effects of racism from an early age, we will hopefully generate a new culture where racism is unacceptable, whether it’s on the football pitch, in the workplace or at home.”

The high profile national Kick It Out campaign was established in 1993 and works through football, education and community sectors to challenge racism and work for positive change. It is supported by football’s governing bodies including the Professional Footballer’s Association, the FA Premier League and the Football Association.