Bank of Scotland says it will target the growing number of high net worth borrowers in the UK.Research collated by market analyst Datamonitor reveals there are over 916,000 people in this country with assets of more than 200,000, and that number is expected to rise. The high net worth population rose by 12% during 2004 alone. BoS says this trend may cause private banking providers to rethink the products and services they offer, especially with the growing demand among consumers for personalisation and ethical investing. John Lloyd, head of mortgages at BoS, says: “We are definitely going to launch some products for this sector in November. High net worth clients don’t just want good service and good deals at the start of the loan, they want to be looked after all through the life of the mortgage. They need to be managed carefully.” He adds: “We will also have to look at offering self invested personal pensions as they will appeal to the high net worth sector. There has to be a breadth of products for this sector as it must be flexible. You can’t simply keep giving these people the cheapest rates.” Barclays Private Bank continues to be the largest player in the country in this sector, with the value of its high net worth individuals’ liquid assets standing at 534.4bn. London and the South-East have the highest earning individuals in the country. Full-time workers in Kensington and Chelsea earn on average 1,252 per week. But despite the increase in the high net worth population, the number of million pound properties sold this year has fallen by 26%.