Potential ARs must check marketing materials

Brokers are being warned that networks will not be lenient when they take over responsibility for their appointed representatives&#39 promotional material.

Speaking at the Mortgage Business Expo seminar on marketing techniques within the regulated market, Julian Wells, head of marketing at Mortgages PLC, told the audience that all principals will be responsible to the FSA for the content of their ARs&#39 marketing material, including adverts, marketing letters, websites and posters.