The intermediary world is undergoing a transformation, with a key driver of this being the internet.
According to the Office for National Statistics, 42.9 million people in the UK – around 70% of the population – use the internet, and many do so to research financial advice.
One way to stay ahead of the curve is to keep in touch with fellow advisers and consumers. I find Twitter a great tool, not only to interact with advisers but also to understand what consumers are discussing.
Twitter can be a good way of building conversations with potential clients. There are a huge number of brokers and advisers on Twitter already talking about industry trends and upcoming events, and giving advice on business practice. Simply follow an adviser and link to one another’s updates.
Additionally, through the use of a technique called ’hashtags’ whereby certain words are written with a ’#’ prefix you can follow individuals who are discussing a certain topic.
This is a way of tracking key words used in others’ updates. I watch out for #mortgage, #buytolet and #fixedrate to keep on top of the these key issues.
I am just skimming the surface of how Twitter could help your online marketing efforts but being clued up on what advisers and consumers are saying puts you in a great position to engage and offer advice.