Most would agree that confidence is key to an improvement in the housing sector.
Depending on who you talk to you get differing impressions of where we are on the confidence scale. For every firm that tells you volumes are on the up there is another experiencing a slow period, not least because potential borrowers are adopting a wait and see attitude.
At the time of writing we have got a hung parliament and it will be interesting to see what happens to the mortgage market in the next phase.
Chances are that many of those who have put their plans to buy or remortgage on hold since the dissolution of Parliament will be looking to move quickly when they feel confident about who is in power.
Existing clients will want information and clarity on what the new government is going to introduce and how it affects them.
The products and services you can offer to ensure they get answers is a differentiator, and the smartest practitioners are ahead of the game in considering how best to respond.
Of course, those looking to enter the market after a brief hiatus are also likely to have a number of other needs. The more variety your business can provide the better chance you have of delivering a full advice offering and maximising your revenue.
The new government will signal the start of a new marketplace and brokers must ensure their business is ready to go.