Why my firm won’t be using dinosaur lender in future

The strapline for Halifax\'s TV advertising campaign is \'Halifax gives you extra\'. I have to say this isn\'t my experience as a broker.

First, Halifax has been guilty of cross-selling general insurance and life cover to broker-introduced clients for years. And I discovered it has a range of branch-only deals that are superior to those made available to us.

When will this dinosaur learn that brokers are an important distribution channel?

To offer these direct-to-consumer products at a time when the liquidity crisis is making things so difficult shows how little it thinks of us.

As a broker, I support lenders that support us. Based on Halifax’s past and present performance, our company will not be using it in future.

Jim Gillespie,/b>
Independent Financial Services