launches secured loan guide has added a guide to its website to help brokers get to grips with secured loans.

The launch is designed to help brokers who are now looking to broaden the depth of their search for suitable products under the Treating Customers Fairly initiative.

Andy Moody, managing director of, says: “Analysis of intermediaries coming to us for the first time showed they were apprehensive about secured loans and needed to know more about them.

“While the majority were happy for us to deal with their customers for them and make suitable recommendations, they felt that they needed to better understand the process and methodology better.

He adds: “ has always been at the forefront of providing marketing assistance and this guide is designed to give intermediaries the right information in a digestible format.”

The website is undergoing development to provide resources that help brokers to market and sell secured loans.

Along with a free online marketing toolbox providing free white label websites, it provides compliant templates covering direct mail, posters, leaflets as well as press releases and media advertising.

Robert Sinclair, director of the Association of Finance Brokers, says: “In difficult times, it is good to see progressive businesses working together to find solutions that work for the customer.

“Mortgage and loan intermediaries that develop partnerships and alliances by extending their product ranges are more likely to survive.”