On the face of it, it seems that consumers will lose out as sources of impartial advice become limited.
But in reality it is likely to be the firms that are mainly interested in one-off sales and initial commissions that will disappear.
The industry will be left with companies that are well managed, well capitalised and able to satisfy a variety of consumer needs.
Coinciding with the 200th anniversary of the birthday Charles Darwin and the celebration of 150 years since the publication of his On the Origin of Species, this form of natural selection is good for consumers and good for advisers who remain in the market.
Brokers will benefit because consumers need advice more than ever, and there will always be a need for the sort who treat their customers fairly and put their interests first.
With fewer advisers to choose from, the stronger ones will be able to become even stronger and help consumers more effectively.