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Freedom Finance Holdings rebrands

Freedom Finance Holdings, owners of Freedom Finance and Mortgage Next, plans to rebrand as European Financial Solutions.

Tony Machin, group CEO at European Financial Solutions, says: “As we continue our expansion across Europe, we feel that the current brand of Freedom Finance Holdings is leading to confusion.

“Many people see our current brand and think we are a secured loan broker, but this is only one of our business models and only one of our brands.”

He says it feels the change better reflects its more diverse portfolio of businesses across the financial services sector.

He adds: “The current brands within the group will not change, European Financial Solutions will simply be the holding company which represents these at the highest level.

“Our new brand European Financial Solutions Ltd illustrates more clearly our product, geographical and brand diversity, as well as more accurately demonstrating our commitment to invest and expand into broader financial solutions across Europe in the future, as evidenced by our imminent launch of Freedom Finance Finland.”


Stonehaven launches Interest Select

Specialist equity release provider Stonehaven has launched Interest Select, a product which allows customers to choose the amount of interest they pay per month on their lifetime mortgage.

Central banks will clamp down on risk-takers

Another month, another base rate cut. Now at 1% – its lowest since the Bank of England was created – it continues to be cut in an attempt to drag us out of recession.

England faces one million housing shortage by 2010

The former chief executive of Barratt Developments has warned that England faces a housing shortage of one million homes by 2010.David Pretty, chairman of the New Homes Marketing Board, claims that the housing shortfall is headed for “dangerously high” levels.He says: “The reality is that we are forming households at the rate of around 230,000 […]


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