CAL undergoes rebrand

Online conveyancing distributor CAL is rebranding as the Conveyancing Alliance Ltd.


The rebrand which will cover all parts of the business including its website, online portal and logo.

Conveyancing Alliance’s rebrand begins today with the launch of its new logo and will also be followed in the coming weeks by the further unveiling of a brand new online portal for all users plus a new website.

A series of new business relationships in a variety of sectors will also be announced during the rest of Quarter 1 2009.

Harpal Singh, managing director of Conveyancing Alliance, says: “Since the company underwent its management buyout at the start of last year we have been looking at all aspects of the business to ensure we offer the best conveyancing experience for our broker users and their clients.

“This has meant a fundamental review of the Conveyancing Alliance proposition including our service standards, relationships, pricing and the way in which we integrate with all stakeholders. Following this review we have undertaken a major programme of work to deliver a much more user-friendly experience for those using CAL – this will culminate shortly with a brand new online portal and website.

“We have also completely redesigned our corporate branding and today we are delighted to reveal our new logo. 2009 will be a particularly significant year for CAL as we roll out these series of enhancements plus we will shortly be announcing a number of new relationships which will add a great deal to our proposition.

“Advisers working in this market will be acutely aware of the need for transparency and cutting-edge technology in order to achieve quick instruction.

“CAL is committed to delivering a service which delivers this and much more; we would therefore urge all those advisers who are currently not getting the most out of their conveyancing arrangements to see the differences CAL has made and the major benefits we have to offer.”