Stop messing about and get on with it

JEFF KNIGHT, MANAGING DIRECTOR, TONIC MARKETING SOLUTIONS
JEFF KNIGHT, MANAGING DIRECTOR, TONIC MARKETING SOLUTIONS

The other week I was in Norfolk with my family and while we were there my son kept asking to take his kite out.

I kept saying we would do it tomorrow and eventually it happened. And when it did it was more rewarding than I imagined.

What’s this got to with brokers? Well, they should stop thinking they can do things tomorrow and get on with it.

As I mentioned in my last column we can’t change the market or wave a magic wand and make it better but we can influence the performance of our businesses and make enhancements.

I’m sure many brokers have ideas about how to enhance their businesses but are yet to do this. It’s all too easy to put things off, especially when you’re busy.

I was once told there are three types of companies – those that make things happen, those that watch things happen and those that wonder what just happened.

So my advice is – make things happen and don’t wait until tomorrow to do it.

For example, intermediaries should look at their business from a client’s perspective and seek ways to improve it.

You could ask a friend to do some mystery shopping. They could do research with clients to see what they thought of your service.

Ask questions of your business and challenge it in a constructive way. This way you can make enhancements that mean you can do more than survive the downturn, you can thrive.

So to make it happen – go fly a kite today.