Rob was formerly managing director of Personal Touch Packaging.
He brings with him 11 colleagues to set up SLS.
SPF is also acquiring PTP’s pipeline business and its e-trading system (www.e-zy.co.uk).
Jupp and his team will continue to have the same contact details in Southend as before.
The move gives SPF access to a wider distribution base.
SLS will offer a wide proposition and expertise in first and second-charge lending, whole-of-market bridging and large loans, as well as the international, commercial, affordable/key worker and agricultural mortgage markets.
SLS will give brokers access to distribution that they might not be able to achieve on their own.
Mark Harris, managing director of SPF, comments: “Although it is a bold move to be setting up a new venture given the market conditions, this is a great opportunity for SPF.
“While this market is difficult, there are opportunities, many of which we have declined but some that we are exploring with vigour.”
Michael Bolton, chief executive of edeus, says: “Packaging remains a key part of the distribution chain and if focused on the right markets and run well, which I am sure is SPF’s intention, it will be a success.”
Jeremy Lyons, chief executive of Ashdown Lyons, adds: “SPF has an enviable track record and this will provide them with further opportunity to consolidate their position as a leading mortgage distributor. We look forward to working closely with the new venture.”