Rob was formerly managing director of Personal Touch Packaging.
SPF has also acquired PTP’s pipeline business and its e-trading system.
Jupp and his team will continue to have the same contact details in Southend as before.
SLS will offer first and second-charge lending, whole-of-market bridging and large loans, as well as the international, commercial, affordable/key worker and agricultural mortgage markets.
Mark Harris, managing director of SPF, says: “Although it is a bold move to be setting up a new venture given the market conditions, this is a great opportunity for SPF. While this market is difficult, there are opportunities, many of which we have declined but some that we are exploring with vigour.”