As official figures show the first rise in car crime for seven years, MORE TH>N, the direct financial services arm of Royal & Sun Alliance announced partnership with the Home Office to bring down car crime by a third.
With a strapline of “Don't give them an easy ride. Crime let's bring it down”, the campaign aims to reduce car crime by 30% by the end of 2004 - that's 300,000 fewer offences. Vehicle crime accounts for nearly one fifth of all recorded crime and costs £3billion a year.
Lee Mooney, group motor manager, MORE TH>N, says: “As a leading car insurer we are acutely aware of the effects of car crime. We reckon car crime adds £30 to the average motor insurance premium so it affects everyone whether or not you've had your car stolen.
“We're going to be working on a number of exciting initiatives aimed at changing driver behaviour and making people safer. One thing we're looking at is building on US police style initiatives and publishing detailed information on the kinds of areas where drivers are at risk and what they can do reduce the chance of becoming a victim of crime.”
In addition to raising awareness amongst its own customers on how they can reduce their risk of falling victim to criminals the insurer is also looking to develop joint initiatives with other partner organisations.
Mike Wear, chairman of the government's vehicle crime reduction action Team added, “We all have a part to play in bringing down car crime, the Government, the motor industry and individual car drivers. Opportunist thieves commit a large proportion of vehicle crime. Our message is don't give them an easy ride - let's bring crime down.”