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Diamond Lifestyle to expand into sub-prime

Diamond Lifestyle has unveiled plans to expand into the sub-prime mortgage market this year.

Set up in 2002, the Cambridge-based Right to Buy specialist – which is advertised on television by actor Geoffrey Hughes (Onslow in Keeping Up Appearances) – last week became a quoted company on the Alternative Investment Market.

Alan Kempson, chief executive of Diamond, says: “The sub-prime market offers great opportunities and the en-larged group is in a good position to benefit from that.”

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