Quantum targets gay borrowers

London-based broker Quantum has done a deal with Pride Mortgages to provide mortgage and life assurance advice for an alternative lifestyle guide for the gay, lesbian and bisexual community.

Pride Mortgages is the mortgage marketing arm of Pride Direct, which has been launched in partnership with Gaydar and the Rainbow Network – who together own 90% of the online lesbian and gay market in the UK – to produce an online business directory for 2.8 million users.

Jonathan Burridge, managing director of Quantum, says: “We are in the business of servicing all customers that match our client base and this includes the gay and lesbian community. This is about recognising the power of the pink pound and ensuring Pride Direct’s users have the appropriate financial products.

“The best way to do this is to provide a comprehensive and professional service, which we can deliver. We are pleased to have reached an agreement. It is good for Pride Direct’s users and has great potential for our business.”

Hamish Gordon, managing director of Pride Direct, says: “This is the first in a line of branded products we are developing to provide a choice of innovative and quality services for the gay and lesbian community.

“Quantum’s record of quality of service and professionalism means we are secure in the knowledge that members of the gay and lesbian community will find this a competitive and comprehensive service that targets their mortgage needs.”