GMAC decisions boom prompts expansion

GMAC-RFC is planning to add to its marketing team and invest more in technology after its POSD system recently topped 1,000 online decisions per day.

Just over one year after regulation, GMAC-RFC is receiving record levels of online decisions on its POSD system.

It has also seen record numbers of brokers visiting its website and responding to its interactive emails. As a result of this, GMAC-RFC is planning to invest more in marketing technology and add to its marketing team.

The company believes that this massive increase in online interest is due to a mix of its competitive products and the launch of its cascade system last month.

POSD online decisions have quadrupled in the past 12 months and recently hit an all-time high.

Jeff Knight, head of marketing services at GMAC RFC, says the lender is looking to expand its marketing department and will be investing in that side of the business as the company continues to grow.

He adds: “Our online decisions have quadrupled in the past 12 months. The main reason for this is that more intermediaries are realising the advantages that binding decisions can bring to them in just 30 seconds.

“It also means they benefit from higher service levels.”