Burgesses becomes British Insurance

Payment protection specialist Burgesses has changed its name to British Insurance.

Any company wishing to incorporate the word British within its name requires the approval of the secretary of state for trade and industry.

This is only given ifthe organisation can demonstrate pre-eminence in its field via supporting evidence from an independent source such as a government department or a trade association.

Simon Burgess, managing director of British Insurance, says: “The endorsement provided by the British Insurance Brokers’ Association was a critical factor in securing the necessary permission. While I have nothing against my own name, it has never sounded anything like as grand as the word ‘British’.”