View more on these topics

Networkone service to help members with PR

Networkone is to launch a major initiative designed to take care of the advertising, marketing and PR needs of its appointed representatives.

The service, called PRofile, will be launched on July 1 and is believed to be the first service of its kind to be unveiled by a mortgage network.

PRofile, which is available free of charge, will also be offered to members who sign up to the principal scheme recently unveiled by networkone&#39s parent, Next Generation Mortgages PRofile&#39s aim is to strengthen the business relationship between networkone, NGM and the broker community by providing support to partners who are selling financial products to large numbers of customers at a local and regional level.

Features of the service, which will be led by marketing and business development director Tony Yorke, include ongoing consultancy support and advice to ensure members develop closer relationships with the media.

Design and media-buying support is also offered to ensure advertising campaigns undertaken by members produce positive, cost-effective results. A series of workshops across the UK will address a range of communications and sales-led issues.

Terry Markham, managing director of networkone, says: “We&#39re delighted to be the first mortgage network to launch a service that addresses the communications needs of members. We will spend time getting to know the needs and dynamics of our members&#39 businesses, then offer the appropriate advice and support.

“This could involve ensuring members get closer to the media. It might also mean creating bespoke advertising campaigns for members to use to attract business. The goal of PRofile is to provide them with an appropriate communications solution.”

Recommended

Bananas Inc joins up with SPML to launch discounted light adverse deal

Branded lender and packager Bananas Inc has joined forces with Southern Pacific Mortgage Limited to launch a discounted light adverse mortgage targeting those with moderate credit history problems. The semi-exclusive self-certification tracker product is at LIBOR plus 2.5% with a discount of 1.5% until September 2005, giving an initial interest rate of 5.65%. The product allows […]

Trigold plans equity update

Trigold is planning to build an equity release function into its sourcing system following research that found more mainstream lenders and brokers are looking at entering this growing market. The firm&#39s joint managing director Martin Colyer says the system should launch before the end of the year but after the introduction of FSA mortgage regulation […]

Consumers say house prices will carry on rising

The Woolwich yesterday released May figures on consumer confidence in the housing market. The percentage of consumers who expect house prices to increase has soared by 11% already this year from 56% to 67%. These figures are close to the peak levels ever recorded by The Woolwich – when in 2002 confidence peaked at 68%. […]

Four lenders join Mortgage 2000 mortgage club

Mortgage 2000 Mortgage Club yesterday announced that four new lenders have joined its lender panel, bringing the total number of lenders to 50. Club lenders now account for over 95% of the volume mortgage lending market. The four lenders are Scottish Widows Bank, Manchester, Norwich and Peterborough and Lloyds TSB Scotland. Alan Collinson, m2-mortgage club national sales […]

Newsletter

News and expert analysis straight to your inbox

Sign up