Networkone is to launch a major initiative designed to take care of the advertising, marketing and PR needs of its appointed representatives.
The service, called PRofile, will be launched on July 1 and is believed to be the first service of its kind to be unveiled by a mortgage network.
PRofile, which is available free of charge, will also be offered to members who sign up to the principal scheme recently unveiled by networkone's parent, Next Generation Mortgages PRofile's aim is to strengthen the business relationship between networkone, NGM and the broker community by providing support to partners who are selling financial products to large numbers of customers at a local and regional level.
Features of the service, which will be led by marketing and business development director Tony Yorke, include ongoing consultancy support and advice to ensure members develop closer relationships with the media.
Design and media-buying support is also offered to ensure advertising campaigns undertaken by members produce positive, cost-effective results. A series of workshops across the UK will address a range of communications and sales-led issues.
Terry Markham, managing director of networkone, says: “We're delighted to be the first mortgage network to launch a service that addresses the communications needs of members. We will spend time getting to know the needs and dynamics of our members' businesses, then offer the appropriate advice and support.
“This could involve ensuring members get closer to the media. It might also mean creating bespoke advertising campaigns for members to use to attract business. The goal of PRofile is to provide them with an appropriate communications solution.”