View more on these topics

The Mortgage Mole: Missing the point


Missing the point

Over the years, Mole has had his fair share of laughs on the Mortgage Strategy news desk. 

Every now and then, in between scurrying around the mortgage market hunting out the latest scoop, Mole has to – as all journalists do – browse through the odd press release. These can often be amusing but it is imperative that they are informative. 

Some PRs are effortlessly able to explain the most complicated of topics, but one from eConnect Cars (we don’t know why we received a release from them, either) drew a hearty laugh from Mole when he failed to provide any information at all in his press release. 

However, the copy did reveal several secrets for putting together a good press notice – or not. 

Things didn’t start well, with an opening line of: “I’m writing to you from (name of company) (URL of company) to let you know about (our product, new launch, award etc).” But nothing could top the immortal phrase: “Insert line indicating why it is ‘news’ and what makes it interesting.” 

PRs of the world, you have been well and truly rumbled.

Double Dev

As you have probably noticed over the past year, Mortgage Strategy reporter Devraj Ray is a renowned celebrity spotter. In fact, his celeb selfies number in the dozens.

But it seems Myhomemove group sales director Dev Malle wants to be the selfie king among all the Devs out there.

As you can see from this week’s Caption Competition, Malle was so determined to outdo Ray that he attended the X-Factor final at Wembley just before Christmas with a few members of his team with the sole aim of getting a selfie with the contestants. 

Mole is considering a selfie ban before this battle gets out of hand. 



Media Spotlight: Chasing Madoff by Jeff Prosserman

It has been six years since one-time Wall Street superstar Bernard Madoff was arrested at his multimillion-dollar New York City apartment, ending a 50-year Ponzi scheme of epic proportions. During the ensuing trial, prosecutors estimated the total size of the fraud to be around $64.2bn (£43bn). Almost as shocking, meanwhile, was the utter simplicity of […]


Ami appoints Aileen Lees as senior policy adviser

The Association of Mortgage Intermediaries has appointed Aileen Lees as its new senior policy adviser. Lees joins the broker trade body from consumer website, where she served as external affairs and campaigns officer for seven months between June and December 2014. Prior to this, Lees worked in the corporate pensions sector, most recently as […]

Leader: A good year beckons again

On behalf of all here at Mortgage Strategy, we would like to wish you a Happy New Year and hope you were suitably fed over the Christmas break. The next 12 months promise to be another strong year and the broker market is in a confident mood, with the turbulence of a few years ago […]

What the huge rebound in sterling means for the UK's inflation outlook

The world’s strongest currency in November was not the US dollar, despite the greenback rallying 3.5% against the euro, 8.7% against the Japanese yen and over 8.6% versus the Mexican peso and the Turkish lira up to yesterday’s close. The strongest currency last month was sterling, which had strengthened 2.2% versus even the mighty US […]


News and expert analysis straight to your inbox

Sign up