Simon Baker, the founder of Leadbay, has launched a lead gener-ation firm.
Lead Co-op is an online coop-erative of websites and specialises in mortgage leads.
It allows brokers to see which website their leads are coming from and how they have been generated.
Baker started Leadbay in 2004 but left in 2008.
He says: “The lead generation market is still very much alive and kicking. It has been clear for some time that today’s lead generators have needed to evolve to ensure they continue to not only keep pace with the changing needs of the broker and affiliate markets, but also to stay afloat in this challenging economic market.”