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Leadbay founder launches online cooperative firm

Simon Baker, the founder of Leadbay, has launched a lead gener-ation firm.

Lead Co-op is an online coop-erative of websites and specialises in mortgage leads.

It allows brokers to see which website their leads are coming from and how they have been generated.

Baker started Leadbay in 2004 but left in 2008.

He says: “The lead generation market is still very much alive and kicking. It has been clear for some time that today’s lead generators have needed to evolve to ensure they continue to not only keep pace with the changing needs of the broker and affiliate markets, but also to stay afloat in this challenging economic market.”

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  • Mike Tethers 20th February 2011 at 6:59 am

    A friend of mine lost quite a bit of money when LeadBay went under. From what I understand they resold everything to Mitchell Farrar and palmed off the debts to someone else.

    Would I deal with another company related to LeadBay? Unlikely.