Openwork, the multi-tie network, is running a lead generation pilot with Nethouseprices.com, the UKs largest free listing sales and house valuation site.
All links from the site for financial advice on mortgages and protection link through to Openwork and the leads are then distributed amongst advisers taking part in the pilot.
Nethouseprices.com advertises homes free of charge, and provides house sales data free of charge to users. The site receives an average of two million hits a day.
Joe Kessler, marketing director at Openwork, says: We are always looking for innovative ways to support our advisers in generating new leads for their businesses.
The pilot is set to run for the next three months when we hope to roll the scheme out to our entire adviser community or look for similar opportunities across the web.
Paul Betteridge, at Nethouseprices.com, says: We are delighted to be working with Openwork and offering our visitors access to excellent mortgage and protection advice. Nethouseprices aims to offer our customers all of the information they need to make their next property move.
Not only can customers find out how much their homes are worth, but their estate agents can also advertise homes free of charge.