Nationwide, the leviathan of the mutual sector, does not disappoint with its website marketing. The website is laid out in a clear, open style with simple navigational tools. There is a toolbox with lots of useful information ranging from Nationwide’s house price index to the locations of the society’s mortgage centres. There is an online Key Facts Illustration facility plus a link with the Mortgage Trading Exchange.By comparison, Newbury’s website looks pretty drab. The nine-branch regional mutual embodies all I dislike about website marketing. It is boring, lacks functionality, does not recognise the intermediary sector and has way too much text with no downloads. Apart from that it’s fine.
www.newbury.co.uk The Newbury website is a heartbeat away from a brochure site – and even then it would be a pretty tedious brochure. I could not find any functionality and there is a shortage of anything that looks remotely like marketing material. It does not help that it puts all the small print online making you go screen-blind if you try to find out some details. All of this is a shame because Newbury has a competitive range and some specialist niche products like shared ownership, shared equity and key worker offerings. I’m sure this regional mutual works with intermediaries although you’d struggle to see any evidence of that from the website as there is no reference to brokers apart from its financial planning facility.