Nick Chapman, managing director of LeadPoint UK, says the firm has seen a 53% rise in its buyer base and has sold more than 26,000 remortgage leads in 2008.
LeadPoint now trades mortgage, loan, private medical insurance, debt management and independent voluntary arrangement leads and is launching protection leads by the end of the month.
Chapman says: “In the current climate, businesses are looking to spend their marketing budgets more efficiently.
“As lenders approve fewer and fewer mortgage applications, brokers need to scrutinise their businesses to make sure every penny they spend on sourcing new business can be tracked and measured. Unlike traditional forms of marketing, lead generation gives you access to your target market at the press of a button.”