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Purely signs cover exclusive

Purely Mortgages, which plans to launch to the general public soon, aims to take a significant share of the mortgage market within five years and says it sees providing customers with high quality, low cost life insurance products as central to meeting customer expectations.

The agreement will see LifeQuote taking responsibility for the delivery of life and critical illness quotes, automated personal illustrations and key features documents via a link between the companies&#39 systems, together with the full back office administration for all applications through to completion. It includes full access for Purely Mortgages to LifeQuote&#39s express underwriting service.

Colin Bell, chief operating officer of Purely Mortgages, says: “Providing quality, low cost, simple protection for our customers is fundamental to our proposition and we have found in LifeQuote our ideal partner.

“LifeQuote&#39s technology and processing service offering made the decision to use it easy. We are particularly impressed by the way it has re- engineered the application process through Express Underwriting offering real benefits to our staff and customers over the telephone.”

Richard Verdin, sales and marketing director at LifeQuote, says: “Purely Mortgages has a customer-focussed proposition and the companies&#39 technology and service ethos are well-aligned.”

Chilton was also the founder of national mortgage broker Savills.

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