The company says that it has experienced significant growth over the last 18 months and recognises the importance of PR.
John Webster, managing director, says: “We feel that this new appointment both reflects our strong standing in the industry and demonstrates our continued commitment to maintaining and developing excellent media relationships. As we grow, so we have more to say.”'
Lisa Jolliffe joins Preferred with nine years publicity and promotional experience within the bookpublishing industry. She has spent the last five and a half years working in the London office of Harvard University Press.
She says: “I am looking forward to being part of the team as Preferred continues to develop new products and ideas and to strengthen its position in the non-conforming market.”