The product has been designed to make it easier to talk to customers immediately and efficiently at a fraction of the cost.
A range of leading internet service providers and online data providers supply the unique data pool of addresses stored within eAppend. This information is cross-referenced against customer name and postal address, and matches are then added to the client's current database.
CACI has joined forces with Mailtrack, the direct marketing company, which will be broadcasting the emails for the eAppend service.
The company says that eAppend should be especially attractive to companies with larger customer databases, such as travel, retail, financial, utilities and telecoms. It is suitable to be used by a range of functions including marketing, customer services and billing.
All data provided by eAppend is UK only and fully covered under the Data Protection Act 1998 and the Privacy and Electronic Communications Act 2003. Businesses can only use the service to contact individuals who are already their customers or with whom they have an existing relationship.
Sarah Collin, associate director at CACI, says: “This is the first time UK businesses have been given access to email address that are guaranteed to be 100% live and accurate.
“Firms can also conduct marketing activities with total confidence, knowing that the recipient has consented to receive promotional material. In an age of controversy over rising levels of email spam, this is a vital step in creating and maintaining reputation and credibility.”