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Lloyds TSB’s misleading ads banned

Two television advertisements from Lloyds TSB have been banned by the Advertising Standards Authority for being misleading.
One complainant challenged whether an ad for its Money Manager service was misleading because the service was not available at the time the ad appeared.

The ASA ruled that by the time the complainant viewed the ad, the service had been launched but the rollout was in phases, so while some consumers could use it, others could only register for it.

Another viewer challenged an ad that claimed the lender would send clients a personal claims consultant when claiming on home insurance. But the consultants were available only to those who had Lloyds TSB’s Home Solutions home insurance.



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