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Set your sights on landlords’ GI needs

Jason Berry Head of Distribution and Strategy Safe & Secure

I am sure all of us will be looking forward to 2011 with the hope that it will begin to fulfil the promise of better times ahead.

And if I was a betting man, my money would be on the buy-to-let market beginning to shine.

If we leave aside the increasing number of new renters who cannot get on the property ladder, there is evidence of growing buy-to-let demand.

One leading mortgage club recently estimated that nearly 50% of directly authorised brokers had experienced a rise in buy-to-let enquiries in the past three months.

Also, lenders are returning to the market with an appetite and we have already seen the relaunch of Paragon.

One thing is for sure, savvy professional landlords will be looking at ways to increase profits and reduce their costs. And brokers can more than play their part here by ensuring the general insurance on the property portfolios is the most suitable and cost-effective.

It surely follows that being able to demonstrate good GI savings will not only generate valuable broker income but will also lead to other opportunities, particularly on the remortgage front.

My advice is to look to the buy-to-let market and think laterally. Make use of the chance to review landlords’ GI costs, as providing effective support will crucially aid the generation of new mortgage business in 2011.

Don’t ignore it because it could be the door opener you have been looking for.


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