First Active brings snow to Trafalgar Square

First Active has transformed Trafalgar Square into a winter wonderland today, with real snow shipped in for the occasion.

Responses to a survey of 5,000 people, asking what five things they believed made a perfect Christmas, proved so overwhelming that First Active decided to take over Trafalgar square and fill it with all the things that people really want to experience as part of a traditional Christmas.

G4 from the X Factor kicked off the carol singing in the snow-covered square and mince pies and hot chocolate are being provided for the assembled crowd.