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Blue Sky

It is critical that you understand the point I am about to make. For if you do, neither your business nor your life will ever be the same.

The point is – your business is not your life. Your business and your life are two totally separate things.
At its best, your business is something apart from you, rather than a part of you, with its own rules and own purposes. An organism, you might say, that will live or die according to how well it performs its sole function – to find and keep its customers. Once you recognise that the purpose of your life is not to serve your business, but that the primary purpose of your business is to serve your life, you can then go to work on your business, rather than in it, with a full understanding of why it is absolutely necessary for you to do so.

This is where you can put the model of the Franchise Prototype to work for you, where working on your business rather than in your business will become the central theme of your daily activity, the prime catalyst for everything you do from this moment forward. Pretend that the business you own – or want to own – is the prototype, or will be the prototype, for 5,000 more just like it – that your business is going to serve as the model for 5,000 more just like it.

Now that you know what the game is – the franchise game – understand that there are rules you will need to follow if you are going to win:

. The model will provide consistent value to your customers, employees, suppliers and investors, beyond what they expect

. It will stand out as a place of impeccable order

. It will provide a uniformly predictable service to customers.

Extract From The E-Myth Revisited by Michael E Gerber


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The Mortgage Mole

Digging the dirt in the mortgage world


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