Hall, now a freelance journalist, will write a regular column on the Marketing Innovation Forum website, starting today, and will field questions from MIF members in the site’s forums.
MIF offers discussion forums, each of which is manned by an industry/topic expert, known as a ‘guru’.
Advisers post questions and opinions in these forums, and receive advice and other feedback from the gurus and other members, free of charge.
Julian Wells, co-founder of MIF, says: “We are delighted to add Robyn Hall’s name to the stellar list of industry figures available on our website via our guru panel. Over the last 10 years, Robyn has made a huge contribution to the industry and his vast knowledge and experience mean our members will now get even more insight and value from our free site.”
Hall says: “I am a long standing supporter of innovation and communication in the financial services industry, so the decision to get involved with Marketing Innovation Forum was an easy one.
“In the current economic climate I think communication is vital to all who work in and around the industry and I am looking forward to playing my part in this via my work with the Forum and in the industry in general.”