View more on these topics

Assurant Intermediary launches online marketing toolkit

General insurance provider, Assurant Intermediary, has launched an online marketing toolkit for its brokers.

The toolkit, which goes live today, provides free access to a suite of white-labelled marketing templates to support brokers as they seek to drive new revenue streams or increase existing business from the sale of general insurance products.

Kevin Paterson, sales and marketing director at Assurant Intermediary, says: “Intermediaries have to work even harder than ever right now to maintain a profitable business. The need to improve marketing efforts is paramount as they seek to diversify their proposition to generate revenue. At the same time, however, pressure is being exerted on the bottom line and every penny of spend has to be accounted for.

“Our new online toolkit provides intermediaries with a range of cost effective ‘off-the-shelf’ FSA compliant marketing materials which we believe will deliver real benefits.”

The toolkit currently includes a range of posters, fliers and advertisements all of which can be tailored to the intermediary’s own brand. Assurant Intermediary has negotiated low unit costs with the online toolkit provider, The Online Marketing Department.  

The minimum order for fliers is 50, and just one for some of the other items. Intermediaries will be provided with a unique password and login to Assurant’s materials and the wide range of FSA compliant materials including corporate stationery and newsletters already available.


Guard against buy-to-let novices

Brokers looking for light at the end of the tunnel would have been encouraged to see that some experts are now calling the end of the property downturn. Their upbeat assessment of the market has been based on Bank of England figures showing a sharp rise in the number of new mortgage approvals – up […]

Paradigm offers life insurance leads

Paradigm Mortgage Services, the mortgage partnership proposition, has linked with data management company, Triangle Direct, to offer its members access to ‘hot key’ life insurance leads.

Retire, retirement, calculator

Defined benefit schemes: Part 2

Justin Corliss, business development manager In defined benefit (DB) schemes part 1, we looked at recent guidance aimed at DB scheme trustees and sponsors. In part 2 we will look at guidance available to pension transfer specialists (PTS). In the first instance, PTS should familiarise themselves with COBS 19. All guidance below is designed to […]


News and expert analysis straight to your inbox

Sign up