The toolkit, which goes live today, provides free access to a suite of white-labelled marketing templates to support brokers as they seek to drive new revenue streams or increase existing business from the sale of general insurance products.
Kevin Paterson, sales and marketing director at Assurant Intermediary, says: “Intermediaries have to work even harder than ever right now to maintain a profitable business. The need to improve marketing efforts is paramount as they seek to diversify their proposition to generate revenue. At the same time, however, pressure is being exerted on the bottom line and every penny of spend has to be accounted for.
“Our new online toolkit provides intermediaries with a range of cost effective ‘off-the-shelf’ FSA compliant marketing materials which we believe will deliver real benefits.”
The toolkit currently includes a range of posters, fliers and advertisements all of which can be tailored to the intermediary’s own brand. Assurant Intermediary has negotiated low unit costs with the online toolkit provider, The Online Marketing Department.
The minimum order for fliers is 50, and just one for some of the other items. Intermediaries will be provided with a unique password and login to Assurant’s materials and the wide range of FSA compliant materials including corporate stationery and newsletters already available.