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Taylor’s Tour…..

Henry Taylor’s day job is running a mortgage broking business in Eastbourne on the south coast of England, when not taking part in the Seat Cupra Championship

As we approach the end of the 2005 SEAT Cupra Championship season, here’s a look back at how it’s gone so far.

We started off with a late deal to enter the championship so didn’t get any testing in before we took to the track for the first time at Thruxton in Hampshire. Thruxton is the fastest circuit in the country and not the best place to start your season.

As the season has progressed we have never been able to show our true pace. We have topped the times in testing quite a few times but when it comes to the races always seem to have something happen.

My main aim for this year was to attract enough sponsorship to move up to the British Touring Car Championship for 2006. I have now been offered a drive in the BTCC for next year so am madly trying to raise sponsorship.

The BTCC offers opportunities for companies to get involved with the highest profile British motorsport event and is a great place for business to business deals.

It’s difficult to get across to companies just how productive motorsport can be. Not only can it raise product profile by creating a good image association but it also targets the right audiences. One of the best ways I have found of approaching sponsors is by showing the amount of TV coverage they can expect.

It’s tough to raise sponsorship when it comes to motorsport but I am currently working hard at this, putting some good business to business deals together.

I have also recently launched my website www.henrytaylor.co.uk and hopefully this will raise the profile of what I am trying to do.

It will also give me a worldwide presence and hopefully generate some new contacts. It features up to the minute news on what I am doing and also has a full e-commerce facility for which I shall soon be setting up a merchandising page.

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