View more on these topics

Retirement Plus ads to run in Co-op shops

Retirement Plus is using Co-operative stores as an advertising vehicle for equity release in a bid to raise the product’s profile among consumers.

The equity release provider has teamed up with the retailer for an equity release advertising campaign which will see Retirement Plus advertise in the company’s food stores, pharmacies, travel agents, car sales and funeral outlets.

The campaign will use radio adverts as well as leaflets and stickers in over 900 Co-op outlets in the north of England, reaching a whopping 7.9 million people.

Duncan Young, managing director of Retirement Plus, says: “We are doing this to educate people about equity release products.

“We don’t think we will sell any products for a while but we will get our name in front of lots of people. Business could follow as a result of that.”

Despite this direct-to-consumer initiative, Retirement Plus stresses that it remains committed to selling its equity release products exclusively through intermediaries.

Dean Mirfin, business development director at Key Retirement Solutions, says he does not think brokers will see this move as a threat. Rather he believes the campaign is a step towards making equity release more of an everyday high street product.

Mirfin says: “Anything that brings equity release closer to the person in the high street is a good thing.

“Regardless of how successful the Retirement Plus advertising campaign is in business terms, it will raise awareness of the product.”


Concordia to market Close’s buy-to-let range

Concordia is to market Close Mortgages buy-to-let range.Concordia is a consortium of five UK brokers: Alexander Hall, Chase De Vere Mortgage Management, Cobalt Capital, Hamptons International Mortgages and Savills Private Finance.John Taylor, chief operating officer at Close Mortgages, says: Close Mortgages is very pleased to have a unique association with Concordia, based on a number […]

North-East tipped as next property hotspot

The North-East has been tipped as a potential property hotspot by SG Hambros.A study by the wealth management group predicts while the North-East of England currently has the lowest house prices across the UK, this is not a trend that will continue and by 2015, property prices will have been steadily climbing at faster than […]

DCLG publishes January house price index

The mix-adjusted average house price in the UK in January 2007 stood at £205,286, up from £201,090 in December 2006, government figures reveal. The Department of Communities and Local Government’s house price index for January shows UK annual house price inflation in January 2007 was 10.9%, up from 9.9% in December 2006. Annual house price […]

Complete unveils round table dates

Complete Mortgages has released the dates for the first of its broker/lender round table events for 2007. Complete is holding its first 2007 buy-to-let mortgage event at Southampton FCs St Marys Stadium on Tuesday March 20 followed by a specialist mortgage event at Arsenal FCs Emirates Stadium on March 27. Further events are planned in […]

How to use wills to protect your clients’ wishes

By Ross Jackson, senior protection marketing manager March is Free Wills Month! Free Wills Month brings together a group of well-respected charities to offer members of the public aged 55 and over the opportunity to have their simple wills written or updated free of charge by using participating solicitors in selected locations around England and Wales. Research […]


News and expert analysis straight to your inbox

Sign up