Purely launches online video mortgage service via ITV

Purely Mortgages has revealed it will be providing mortgages through ITV Local, the ITVs regional broadband TV service.

ITV Local Mortgages will be the first to use video to talk the customer through the issues affecting each main sector of the mortgage market.

ITV Local is ITVs broadband-based local television channel. Established as an interactive, local news service.

Purely, which is majority owned by Triandra, will be offering a complete white label mortgage service, branded ITV Local Mortgages taking customers rapidly from initial enquiry to completion.

It will also release exclusive mortgage products just for customers using ITV Local Mortgages. The business will capitalise on ITV Locals planned developments in the property sector in particular, whilst also enabling users of a number of ITVs other media assets including Friends Reunited to access the service.

Mike Fegan, commercial director of ITV Consumer, says: This service will complement ITV Locals planned property listing service, enabling users to both find and fund their dream house by visiting one site. ITV Local is the only site that will offer users this unique video guide, showing our commitment to combining the best of TV with the best of the web.

Vincent Tchenguiz, chairman of Consensus Business Group, the designated investment advisors to Triandra, says: ITV Local Mortgages links the brand strength of ITV with the award-winning service offered by Purely.

“Being able to access the entire mortgage market through one source will, inevitably, appeal to the house buying public. We look forward to celebrating the success of this venture with our new partners.