But the Foxtons-owned brokerage denies the reason behind the swap is due to problems with Mortgage Brain.
Andy Pratt, chief executive of Alexander Hall, says: “Trigold’s system is easy to use and our advisers like it better.”
Trigold has worked with Alexander Hall to develop a customised version of its sourcing system to meet its advisers’ needs. It includes customised branding, proc fee and sales support documents.
Pratt says: “Our advisers need to have a robust and accurate sourcing system to support the sales process.
“We have hugely ambitious growth plans and needed to be confident that we had in place a system that can grow with us.” He adds: “The fact that the Trigold system has been customised to our specifications shows how flexible it is. Sourcing systems are at the heart of brokers’ businesses.”
Bill Safran, chief executive of Trigold, says: “For us to win an acc-ount such as Alexander Hall is a testament to the value a truly end-to-end system can bring to a firm. Busy advisers don’t want to jump between systems and re-enter details.”
Mark Lofthouse, chief executive of Mortgage Brain, says: “I don’t want to lose customers but customers have choice.
“It’s not a one-way street. In the past year, 2,000 advisers have migrated to Mortgage Brain from Trigold.”