View more on these topics

Marketing Brief

Support is critical in the mortgage industry. Kevin Paterson’s A-Z review rates the marketing material that lenders issue to help brokers with sales and business development

Intelligent Finance set the standard for marketing to intermediaries when it launched its website in 2000. The use of cartoon-like characters gets the points across and the demos make full use of web functionality. The dedicated broker website has a wealth of information, downloads and tools. And, as befits one of the architects of the UK offset market, it focusses on this increasingly popular mortgage vehicle. A pleasant surprise greeted me with the Ipswich website. It has clearly spent a lot of time and effort developing its web proposition and the marketing aspects of the website are well put together. As a result it punches well above its weight for a mutual.

Intelligent Finance

has managed to stay fresh in a fast-paced marketplace where online functionality seems to improve on a daily basis. Some six years after it launched in the UK, IF has somehow been able to retain its position as one of the market leaders in the offset arena and the website does not disappoint in this regard. Everything you need is in the broker support section. There are lots of tools both online and offline as well as a range of documents that you can order in hard copy format or download. The sheer range of support is incredible and brokers can do everything they need through a single portal. IF has clearly understood what the broker community needs and responded with its offering.

Ipswich is a real eye-opener. For a small regional mutual, the website packs quiet a punch and is comprehensive. There is a dedicated intermediary section and the downloads are of good quality. The graphics on the marketing literature make them stand out and easy to grasp, and the layout is clear and clean. This eight-branch regional lender has a competitive range of mortgage products and a forward thinking approach to underwriting. The only thing missing is an online application although there is an online case-tracking facility.

In a sea of mediocre mutual lenders, Ipswich stands out as a progressive, well structured lender that the broker community should use more. 38,000 registered users can’t be wrong.


SPML extends one month refund offer

Southern Pacific Mortgage Limited has extended its special offer on all of its products, in which new applicants will be able to qualify for a refund of one months mortgage payment. The offer will now be applicable to applications received by SPML on or before August 12 (extended from July 17) 2006 which complete on […]

Friends of the Earth slams government development plans

Friends of the Earth has slammed government plans to tackle climate change through micro-generation in development plans as only a modest step in the right direction. In a speech, the housing and planning minister Yvette Cooper says many local authorities are now adopting new requirements in their plans for on-site renewable energy in new developments. […]

71% of all mortgages taken out in April fixed, says CML

Fixed rate mortgages accounted for 71% of all house purchase loans and remortgages in April, research out from the Council of Mortgage Lenders has revealed.This figure is 2% higher than in March, and 17% more than in April 2005. It says the increasing popularity of fixed rate products reflects attractive deals being offered by lenders, […]

A&L says rate decision was expected

Mehrdad Yousefi, head of intermediary mortgages at Alliance & Leicester says the Monetary Policy Committees decision to maintain rates at 4.5% was expected.He says: “Despite murmurings of a rise this month, it is not a surprise that the MPC has decided to maintain rates.“The committee is likely to have been split in its decision on […]


News and expert analysis straight to your inbox

Sign up