Cammy Amaira quits GE for Intelligent Finance

Cammy Amaira is to quit as sales director at GE Money Home Lending to join Intelligent Finance.

Amaira will join IF as director of sales with a strategic responsibility for growing the Bank’s sales capability.

Amaira will report to IFs managing director Mark Parker and work closely with Brian Ewing, head of intermediary sales to further grow the bank’s reach within the intermediary market.

Parker, says: “I am delighted that Cammy has agreed to join us. IF now has the most comprehensive offset product range in the market, factor into that the knowledge that one in three homeowners currently looking for a mortgage could be better off within offset, and we know that the market is absolutely ripe for us to embark upon our newest growth strategy.

“Cammy’s wealth of experience in the Intermediary market, harnessed together with Brian’s, enhances an already strong team and will ensure we grab maximum share of the predicted offset growth.”

Amaira adds: IF is a tremendous brand and I relish the challenge of helping IF grow further and faster and becoming ever more successful within the Intermediary arena and maintaining it’s pole postion within the offset market.”