MPLC to get corporate makeover

Mortgages PLC is unveiling a new look logo and corporate identity, which will be officially launched in January 2006.

The brand identity will replace the current black house logo, which has been used by MPLC since its launch in March 1998. The new identity will be applied to all documentation and promotional material and the rebranding exercise should be completed by the end of January 2006.

Peter Beaumont, sales and marketing director at MPLC, says: We felt the time was right, now that Mortgages PLC is part of Merrill Lynch and a major player in the UK sub-prime mortgage market, to bring our corporate identity up to date.

“We wanted a design that was clean, confident and modern and, while maintaining the individual character of MPLC, also aligns our visual identity with that of our parent company.

Organisations need to periodically revisit their corporate identity to ensure it continues to reflect the changing character and nature of their business. The feedback we have had from our staff and key customers confirms our new branding epitomises the character of MPLC.