GE Money Home Lending has launched a series of improved mortgages in its igroup range to offer products more tailored to customers’ needs.igroup now offers three product ranges, with its traditional sub-prime product GEM 1 to 7 plans being incorporated into a sub-prime range. It also offers a near-prime range with a choice of fixed or discount products and rates from 3.99%, and a light adverse range with products built around the GEM 0 plans. Jerry Bell, marketing manager of First National Mortgage Company, says: “The big news with this improved range centres around light adverse. There are lots of people who have just a blip in their credit history and we must work out what we can do to help them. “Behind this exercise is that igroup has a reputation for being a sub-prime firm. But we have found that brokers are introducing increasingly clean customers and recognise there’s a different way to help these people.” igroup has segmented its light adverse range so its customers are offered products more suited to their individual situations. There will be plans in the light adverse range designed to cover varying demands.