Marketing help available online

GMAC-RFC has launched an online marketing toolbox to provide marketing support for mortgage intermediaries.

The toolbox has been created in response to GMAC-RFC research which revealed that intermediaries wanted tips and guidance on PR and marketing activities.

Over 200 mortgage intermediaries and IFAs were interviewed and their feedback revealed that well-designed product literature, advice on advertising or public relations and information regarding regulation would be the most useful marketing tools.

The online toolbox can be found at www.gmacrfc.co.uk/toolbox. It includes sections on database management, advertising tips, PR hints, regulation guides, industry news, an events calendar and a mortgage repayment calculator.