MORE TH>N, the direct arm of Royal & SunAlliance, is to re-launch its life insurance proposition competitive premiums to include tailored discounts for customers.
The new service is to be offered in conjunction with LifeQuote from Direct Life & Pension Services. Direct Life will take responsibility for managing the terms with insurers, and administering customer requirements from initial enquiry through to policy commencement.
Quotations for a range of protection products will be provided using Direct Life's market leading Internet and unique IVR technology together with call centre support.
Graham Hollebon, MORE TH>N's life product manager, says: “We provide our customers with the very best insurance that we can at great prices. Our research demonstrated that no single life insurer has consistently offered the best price for every customer all of the time, and we concluded that a 'brokered solution' would be best.
“Offering a choice from a range of providers is an exciting extension to our strategy. To deliver this we needed a partner that could provide product expertise together with the right technology and a proven track record of delivery. Direct Life was the obvious choice.”