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Property website to take on Rightmove

A new property website is hoping to take on the likes of Rightmove and revolutionize the way estate agents market and sell their properties online.

The website Zoomf was officially launched earlier this month.

It is designed as a one-stop shop for both house buyers and renter, making it easier, faster and more efficient for people to find property in an increasingly competitive London housing market.

Zoomf is the first vertical search engine for property in the UK – that means that unlike traditional online portals such as Rightmove, which rely on estate agents registering listings, Zoomf technology short circuits that entire process.

It says this vertical search model is not only time efficient but significantly more cost effective for agents.

The company’s technology crawls the internet collecting all available data on London properties currently being marketed by agents.

It then pulls up relevant information from a number of sources to give the consumer the complete property searching experience.

For example, users not only find the price and location of a property but also details of the nearest schools, bars, restaurants and supermarkets.

The site currently only indexes properties available in the London area but there are plans for expansion to the rest of the UK in August 2007.

Since the beginning of May 2007, the number of property listings has increased by 66%, with house hunters currently having 70,000 London properties, sales and lettings, to choose from.

This number is expected to hit 100,000 within the next two months.

Mike Carter, founding director of Zoomf, says: “The vertical search engine is the future of property searching.

“The technology behind the site means we will shortly be in a position to list any new properties in London within seconds of agents advertising them online.

“We are confident that within the next few months almost every property advertised for sale or rent in London will be featured on Zoomf.”

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