GE Money Home Lending has doubled its sales and underwriting teams, as well as launching buy-to-let products to its portfolio.
The news comes as GE Money adds another two partners, Mortgage 2000 and Personal Touch Financial Services, to its distribution network.
GEMHL is introducing a range of buy-to-let products, which will also be available to all FN Direct 2 U partners.
These are available as two and five year fixed rates, or as a new tracker rate.
These products have no higher lending charge and 100% rental income up to 85% LTV.
Duncan Berry, director of mortgage sales at GE Money Home Lending, says: “Our direct channel offering continues to go from strength-to-strength with the doubling of our sales and underwriting teams, as well as the addition of new partners and some very compelling new buy-to-let products.
“Today’s announcement is great news for GE Money Home Lending and consistent with our multi-channel strategy of developing new distribution growth streams, whilst maintaining our commitment to existing packager relationships.
“Our entry into the buy-to-let market is evolving and we are confident that our new products will prove to be popular with brokers and packagers alike.”
Dev Malle, sales director at PTFS, says: “GEMHL has continued to bring innovation to the mortgage market and despite a number of our packaging partners offering their products, we started to get more and more demand for these products through direct distribution.
“A critical part of our proposition is giving members choice, so to be able to offer a solid set of products with criteria and price advantages through GE Money, adds value to that proposition.”