View more on these topics

GEMHL doubles sales team

GE Money Home Lending has doubled its sales and underwriting teams, as well as launching buy-to-let products to its portfolio.

The news comes as GE Money adds another two partners, Mortgage 2000 and Personal Touch Financial Services, to its distribution network.

GEMHL is introducing a range of buy-to-let products, which will also be available to all FN Direct 2 U partners.

These are available as two and five year fixed rates, or as a new tracker rate.

These products have no higher lending charge and 100% rental income up to 85% LTV.

Duncan Berry, director of mortgage sales at GE Money Home Lending, says: “Our direct channel offering continues to go from strength-to-strength with the doubling of our sales and underwriting teams, as well as the addition of new partners and some very compelling new buy-to-let products.

“Today’s announcement is great news for GE Money Home Lending and consistent with our multi-channel strategy of developing new distribution growth streams, whilst maintaining our commitment to existing packager relationships.

“Our entry into the buy-to-let market is evolving and we are confident that our new products will prove to be popular with brokers and packagers alike.”

Dev Malle, sales director at PTFS, says: “GEMHL has continued to bring innovation to the mortgage market and despite a number of our packaging partners offering their products, we started to get more and more demand for these products through direct distribution.

“A critical part of our proposition is giving members choice, so to be able to offer a solid set of products with criteria and price advantages through GE Money, adds value to that proposition.”


E2M links up with GHL

Easier2move has linked up with mortgage network GHL Group to provide its members with conveyancing services.It says the affiliation secures GHL a sound basis for the provision of a fast and reliable conveyancing service to all its intermediaries. E2M will also provide GHLs members with Home Information Packs. Karen Babington, sales and marketing director at […]

Cunning HIP plan was fatally flawed from the beginning

I’d like to congratulate you on the ‘A-Z of HIPs’ cover story in the May 28 issue of Mortgage Strategy. Since they were first mooted, Home Information Packs have been poorly thought out. One of the main rationales for the introduction of HIPs was to speed up the house buying process by preventing sales from […]

Veterans win final with Square Mile manager

Steve Smith, director at Square Mile Mortgage Fin-ance, (pictured far left) celebrates victory with his veteran football side, the Manor Athletic Vets. The team triumphed in the recent over-40s National Umbro Cup final on penalties. This was the season’s second cup win for Smith’s team, which he now manages after having injured his back. The […]


News and expert analysis straight to your inbox

Sign up