Barclays has reportedly put its Firstplus loans business up for sale.
The Mail on Sunday reports that the bank is seeking to reduce its exposure to high-risk lending.
The newspaper also said Barclays has asked investment bank Credit Suisse to find buyers for the specialist loans business.
Firstplus offers loans to people looking to consolidate their debt using the equity in their homes.
Carol Vorderman advertises its products.
Barclays acquired Firstplus in 2000 when it tookover Woolwich.
However, its attempts to sell the firm in 2002 failed.