View more on these topics

We are professionals and are not turned on by cartoons

From Mike Fitzgerald

The recent Star Letter regarding BM Solutions’ Red icon was interesting to say the least.

Priya Shome objected to the fact that the icon of a curvy woman in red has replaced BM Solution’s Alan Cleary as the website mascot.

She went on to say BM Solutions is alienating future high performing mortgage brokers by using a sexy icon to promote products.

Might I suggest that we in the mortgage industry are professional and are not turned on by moving cartoons. We have important issues to contend with and worrying about a desktop icon being male or female is not one of them.

The mortgage industry is battling various problems such as excessive paperwork and over-regulation. Lenders who use cutting edge technology such as BM Solutions should be applauded. If this technology happens to include an icon of Red alerting us to important changes, so be it.

BM Solutions has been one of the leaders in mortgage e-trading and should be congratulated for its progressive and innovative approach to assisting brokers. Anything that instantly alerts us to rate changes can only be of benefit to brokers and their clients.

We deal with a lot of high net worth clients and have high producing professional advisers, both male and female, who think Red is a good idea.

Finally, I think the suggestion BM Solutions has alienated brokers in the same way as using bunny girls at trade fairs is insulting both to the intelligence of brokers and to the ingenuity of BM Solutions.
Mike Fitzgerald
Brentchase Financial Services
By email

Recommended

McSween to head Moneyquest

Moneyquest has appointed its first chairman and is targeting stock market flotation within two years. The telephone and online mortgage, insurance and loan broker has revealed that Angus McSween will oversee its expansion, having previously helped web security firm Iomart achieve AIM listing. McSween is the holder of the Glenfiddich Spirit of Scotland Award for […]

BM Solutions in mainstream push

BM Solutions has today launched a series of mainstream and self-cert products to its current ranges. The new products provide brokers with more options for their clients.Products available from BM Solutions mainstream range now include a two-year 3.89% fixed rate and a 3.75% two-year tracker, both available at 90% LTV. Additions to the self-certification range […]

MONDAY EMBARGO!!!!!Platform launches fixed rate range

Platform, the intermediary lender of Britannia, today announces the launch of a range of fixed rates across its self-cert, buy-to-let and sub-prime products. The range also sees the launch of a two-year fixed rate self-cert special available to 85% LTV at the exceptional rate of 4.95% with no early repayment charge overhang.These fixed rates have […]

Daniel Cashen appointed product development manager at GMAC-RFC

GMAC-RFC today announced the appointment of Daniel Cashen as product development manager. Cashen will be reporting to John Wright, head of product development in the sales and marketing team. Godfrey Blight, sales and marketing director, says: Daniel has joined the team at an exciting time. Our new range of excellent rate products has just been […]

Newsletter

News and expert analysis straight to your inbox

Sign up