Lenders are in danger of missing out on millions of pounds worth of online sales by ignoring the requirements of online mortgage shoppers.Research by Foolproof, the web usability company, shows lenders are failing to acknowledge needs and behaviours that typify online mortgage shopping. This results in what has been called a ‘crisis of relevance’, whereby shoppers are not able to find relevant sites or useful content. Foolproof’s Online Finance Shopping Survey shows search engines are delivering results that distract potential customers. Online mortgage shoppers expect to find familiar high street brands when using search engines, in fact 61% think it’s important to buy a mortgage from a lender they have heard of. Instead, following their search engine’s recommendations, they are being directed toward broker and affiliate advertising sites they have never heard of. Foolproof says their experience at these sites is usually underwhelming due to a lack of simple explanations, the inability to make comparisons and over-eagerness to collect personal details.
GMAC-RFC, the UKs 10th largest mortgage lender, announced its seventh portfolio sale worth circa 461m to Britannia Treasury Services, the structured finance function of Britannia. This blended portfolio sale is due to complete on the September 30 2005 and will take the total value of assets traded to Britannia to 1.73bn. Craig Beresford, head of […]
Yorkshire Bank says a messy neighbour can greatly influence the selling of a house. A survey by the bank finds one in three people would be put off buying a property if the house next door looked in a state of disrepair or had an overgrown garden. A further one in five would turn their […]
UCB Home Loans is funding the launch of an exclusive two-year fixed self-cert mortgage with Openwork and Premier Mortgage Service. It is fixed at 4.99% (APR 6.7%) for two years and comes with a free standard valuation.
From October to December the Personal Finance Society will be holding a series of countrywide, half-day technical seminars, on pensions planning pre and post A-Day.The course will look at the opportunities that can arise in advising clients in the run up to April 6 and immediately afterwards. Course tutor Mike Morrison, pensions strategy manager at […]
Corporate health cash plan provider Health Shield has been nominated for an award at the Corporate Adviser Awards 2013. The friendly society has been shortlisted in the Best Cash Plan Provider category.
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