A view from the floor

Throughout its 153-year history Stroud & Swindon has always had its head office in Stroud in the heart of the Cotswolds. A strong regional connection can potentially lead to difficulties in product distribution and acceptance in the industry over a wider area. However a series of initiatives have overcome these problems.

A team of business development managers dealing nationally through the intermediary market ensures awareness of the society&#39s full range of mortgage products including lifetime and buy-to-let arrangements.

A call centre based in Stroud staffed exclusively by society personnel deals with customers outside the branch network area or those who prefer the postal and telephone routes. There is an online facility for anyone requiring information immediately and this is shortly to be supplemented with quotation and application facilities.

And finally, faced with difficulty in increasing footfall through branch offices, Stroud & Swindon has launched an initiative that combines online activities with the branch network. &#39That&#39s the one for me&#39 is a property portal for customers giving them the opportunity to sell their home from £49.99 and find a new home for free. Customers can select their nearest branch or contact the call centre for mortgage enquiries giving these channels access to customers to sell mortgages to. Estate agents can also promote their properties for free and benefit from the large number of visitors using the site.